Brand perception is a key component of any successful marketing or sales strategy. How a buyer sees a business directly influences their engagement rates, their
Author: doni
Does Platinum Scratch? How Durable is Platinum for Jewellery?
Does Platinum scratch? Platinum scratches over time despite its cost and luxurious reputation. This natural wear occurs across all precious metals, including Platinum, Palladium, and
The Tiffany Ribbon Ring – Making a Bespoke Shaped Band to Fit
Bespoke-shaped band to fit alongside the Tiffany Bow Ribbon Ring Creating a Shaped Wedding Ring for the Tiffany Ribbon Ring The Tiffany Ribbon Ring is a diamond
How to Choose the Perfect Ring Size
In-depth information and printable ring size chart. To find the perfect ring size, use a ring sizer, measure your ring finger or visit a reliable
What is a Promise Ring?
A promise ring symbolises the love and commitment between two people in a romantic relationship. Commitment rings, popular among young couples, continue to grow in
What is a Cabochon? – Gemstone Cuts Explained
What does Cabochon mean? A cabochon gemstone features a polished domed surface in contrast to a faceted cut. Rather than sparkle, the rounded cut captivates
Upgrading from 18ct White Gold to Platinum Jewellery in 2026
How can I upgrade from 18ct Gold to Platinum? This is not something you should feel is necessary. 18ct Gold is a beautiful metal and
February Birthstone Meaning, Origin & Jewellery
The history and origin of the February birthstone, Amethyst. Main image, polished Amethyst sphere. Copyright author. Amethyst is the February birthstone, valued as a purple
Popular Wedding Ring Widths Shown on the Finger
A buyer’s guide to wedding band width The team at Serendipity Diamonds have put together the following article, to help couples decide on the best
The March Birthstone Guide to Jewellery
What is the Birthstone For March? Aquamarine is the birthstone for March, a variety of the gemstone Beryl. Aquamarine means “Sea water,” a gem associated