Amazon India and CaratLane Partner to Deliver Premium Jewellery With Speed and Convenience 

This partnership brings CaratLane’s collection to Amazon customers, offering certified quality and seamless shopping experience across India. 

Amazon India and CaratLane announced a strategic partnership that brings CaratLane’s fine jewellery collection to Amazon.in, marking a significant expansion of Amazon Fashion’s fine jewellery selection. This collaboration combines CaratLane’s renowned craftsmanship and contemporary designs with Amazon’s trusted delivery network, secure payment options, and hassle-free shopping experience, creating a seamless jewellery discovery journey for customers across India. 

Founded in 2008, CaratLane – A Tata Product has revolutionized India’s jewellery landscape by making fine jewellery more accessible, modern, and wearable. Known for its innovative designs and quality craftsmanship, the brand has established itself as a trusted name in the Indian jewellery market. Customers can now explore CaratLane’s curated selection for women and kids across rings, earrings, necklaces, and bracelets, crafted in gold and set with certified diamonds or gemstones. 

The partnership features a special offer of up to 20% off. Customers in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad can enjoy 48 hour fast delivery service, with Amazon’s reliable delivery network serving all other locations. 

Saumen Bhaumik, Managing Director, CaratLane, remarked, “We are excited about this partnership with Amazon, India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India .” 

“At Amazon Fashion, we are committed to offering our customers the best selection with exceptional convenience and value,” said Siddharth Bhagat, Director of Amazon India Fashion and Beauty. “CaratLane resonates deeply with today’s modern Indian consumer, aspirational, design-forward, and digitally savvy. This partnership allows our customers to celebrate both every day and special moments with trending styles and distinctive finds, all delivered with Amazon’s trusted service and speed.” 

With this launch, Amazon Fashion and CaratLane, both re-emphasise their commitment to democratising access to premium and luxury brands, empowering customers across metros and beyond to discover and own fine jewellery with ease. 

Disclaimer: The product details, description, features, deals, pricing and other claims are as provided by the sellers and banking/ finance partners. Amazon is not involved in pricing or describing the products or claims with regard thereto and is not responsible for accuracy of product information provided by the sellers. The deals and discounts are provided by sellers and/or brands. ‘Amazon.in is an online marketplace and the word store refers to a storefront with selection offered by sellers. 

About Amazon India 

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low price, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. 

About CaratLane: 

CaratLane – A Tata Product, India’s first omni-channel jewellery brand, was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. The driving force behind all of CaratLane’s efforts is its purpose of helping people express their emotions. Through its unique, youthful, and contemporary designs and innovative technological interventions, it aims to be a meaningful part of every celebration in the modern woman’s life. 

As a part of the Tata Group, CaratLane proudly follows the Tata Group’s legacy of excellence and trust. CaratLane aims to work towards its mission, to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles, enabling CaratLane to grow as India’s 21st-century jewellery brand. 

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 300+ brand stores across the country and one international store in New Jersey. CaratLane has also pioneered unique features like CaratLane Live, an online live shopping experience and Try at Home, where customers can book an appointment to try their favourite jewellery designs in the comfort of their home, with no obligation to buy. Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers in finding the perfect solitaire jewellery.